KKTCELL Transforms Retail Excellence with Edge Signal’s AI-Powered Shop Suite

Turkcell Cyprus (KKTCELL), one of the leading mobile operators in Northern Cyprus, set out to elevate the consistency and quality of its in-store operations. In pursuit of operational excellence, KKTCELL partnered with Edge Signal to deploy its AI-powered retail platform, Shop Suite, across all 13 of its retail stores. This transformation was guided by three key goals:

1. Ensuring a consistent retail presentation and marketing standard across all locations
2. Enabling efficient auditing and reporting to uphold high standards
3. Reducing audit-related costs while fostering best practices and motivating desired store behaviors

Standardizing the Experience: Consistency Across All Stores

Operating through a network of independently owned stores, KKTCELL needed to unify store performance under a shared commitment to service excellence. Real-time monitoring of store opening and closing hours helped ensure service consistency across locations.

From Manual to Automated: Reinventing Shelf Audits with AI

With Edge Signal’s AI Auditor, KKTCELL automated essential in-store processes that were previously handled manually. The system performs continuous shelf audits, verifying:

• Correct product placement
• Adherence to marketing guidelines
• Accurate display of promotional materials

This reduced the need for manual oversight, saved costs, and created a culture of shared excellence—where high standards are consistently encouraged and recognized.

From Foot Traffic to Insights: Real-Time Store Performance Tracking

Edge Signal also empowered KKTCELL to benchmark store performance through intelligent dashboards, capturing:

• Footfall and visitor profiles
• In-store engagement metrics
• Campaign effectiveness and customer behavior trends

The result: Data-driven decision-making, continuous improvement, and store staff motivated by transparent, actionable insights.

Partnering with Edge Signal has been a game-changer for our retail operations.

"From day one, the platform gave us visibility into how to improve—from the stockroom to the shelves. Our teams now operate more efficiently while maintaining consistently high standards across all stores.” — Murat Küçüközdemir, General Manager, KKTCELL.

Results That Make a Difference

• Maintained high merchandising standards and improved customer experience
• Increased visibility into store-level metrics to drive team performance
• Enabled data-driven decisions using real-time campaign and layout analytics
• Reduced time and effort with automated shelf audits
• Enhanced visual merchandising, boosting first impressions and customer trust‍

“With Shop Suite, we’ve turned tedious manual tasks into smooth, automated workflows. Real-time shelf auditing ensures every product is exactly where it should be—improving both compliance and presentation.” — Mustafa Sencan, Chief Strategy Officer, KKTCELL

Discover how Shop Suite can transform your retail operations.