Lacoste accelerates retail innovation

As Lacoste continues its rapid expansion across Kazakhstan, maintaining consistent standards across all locations has become a top priority. To support this growth and ensure operational excellence, Lacoste deployed Edge Signal’s Shop Suite—an AI-powered retail intelligence platform—across 15 of its self-managed stores.

With a focus on store room safety and efficiency, as well as automated auditing and performance benchmarking, Shop Suite empowers Lacoste to remotely monitor and manage store operations with precision and agility.

Using edge AI and computer vision, the platform delivers real-time insights that allow Lacoste’s management team to proactively identify and resolve safety risks, enforce compliance, and standardize operations across multiple locations. Store room areas are continuously analyzed for organization, accessibility, and adherence to safety protocols—minimizing hazards and improving overall workflow efficiency.

Meanwhile, Shop Suite’s AI Auditor and benchmarking tools ensure that every store is measured consistently across key operational and safety metrics. From back-of-house procedures to front-of-store presentation, Lacoste now has a unified framework for auditing and comparing store performance—regardless of location.

Beyond operational and safety improvements, Edge Signal’s Shop Suite also provides Lacoste with rich insights into customer behavior and in-store experience. By generating anonymized visitor profiles—including demographics, gender distribution, and associated conversion rates—the platform enables data-driven decision-making at both the store and regional level. These insights help Lacoste tailor merchandising and staffing strategies to better align with customer needs. Additionally, Shop Suite offers multi-dimensional benchmarking, allowing Lacoste to compare store performance across metrics such as customer experience scores and wait times—further enhancing service quality and optimizing the overall retail journey.

“As we scale our retail footprint, Edge Signal has given us exactly what we need—clear visibility into our store environments, even from a distance."— Ayhan Birlik, Lacoste CIS General Manager

Shop Suite helps us uphold the same high standards in every location, especially around store room safety and operational efficiency. The automated audits and benchmarking tools have been key in creating consistency and accountability across our network.

How Edge Signal has made a difference:

• Improved store room safety through continuous monitoring and AI-driven alerts.
• Streamlined operational workflows and inventory handling.
• Standardized audits and performance metrics across all stores.
• Enhanced ability to manage growth with fewer on-site inspections.

By leveraging Edge Signal’s Shop Suite, Lacoste has laid the foundation for scalable, safe, and efficient store operations—ensuring each new location upholds the brand’s global standards.

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