Amid the ongoing challenges of operating retail stores in wartime Ukraine, SuperStep—a leading fashion footwear and lifestyle brand—needed a solution to maintain control, consistency, and customer engagement across its retail network. To meet this need, SuperStep partnered with Edge Signal to deploy its AI-powered Shop Suite in 12 stores across the country.
With limited mobility and increased operational complexity due to the war, SuperStep’s top priority was to gain real-time visibility into store dynamics, ensure marketing compliance, and maintain customer experience standards—all while managing stores remotely and securely.
Edge Signal’s Shop Suite, powered by edge AI and computer vision, offered the visibility and control SuperStep needed. The platform provided detailed analytics on customer engagement, including foot traffic patterns, dwell times, and interaction zones—insights that helped store teams adapt quickly to shifting behaviors on the ground.
At the same time, the AI Auditor feature enabled automated marketing audits, performed remotely with authorized access, ensuring that promotional materials were properly displayed, and shelf structure remained consistent with brand guidelines—even when in-person inspections weren’t possible. This level of remote oversight has been essential in maintaining brand quality and operational standards despite the disruption.
"Operating during wartime requires resilience and innovation."— Zafer Ozbay, CEO, SuperStep
Edge Signal’s Shop Suite has become a vital part of how we manage our stores—giving us the ability to monitor, audit, and adapt in real time, no matter where we are. From shelf structure to customer engagement, the platform helps us ensure every store lives up to the SuperStep standard, even in the most challenging circumstances.
How Edge Signal has made a difference:
- Full visibility into store activity and customer interaction.
- Automated audits for marketing compliance and shelf structure.
- Ability to remotely manage and support stores in a volatile environment.
- Data-driven decisions around layout, merchandising, and marketing execution.
A key advantage of the Edge Signal platform is its ability to streamline and secure the onboarding of new customers and sites. Utilizing a compact, cost-effective gateway that requires no ongoing maintenance, the system can automatically detect existing infrastructure, such as CCTV cameras, and integrate with it effortlessly. In the case of SuperStep, even amid the challenges of war, the entire onboarding process was conducted remotely and completed quickly and seamlessly—highlighting the robustness and adaptability of Edge Signal’s edge computing capabilities.
With Edge Signal, SuperStep has not only adapted to unprecedented conditions—it has built a smarter, more agile retail operation ready to meet the future.
Want to see how Shop Suite can give you control when it matters most?
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